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DIRTEA ADDS SOME VA-VA SHROOM TO GLASTONBURY 2023 WITH POP-UP HOTEL PARTNERSHIP

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Europe’s leading functional mushroom and wellness brand, DIRTEA has partnered with The Pop-Up Hotel to bring the ‘mushroom movement’ to Glastonbury this year.

Offering guests the chance to power up their potential to party and protect their bodies from all the fun of being a festival goer, The Pop-Up Hotel Glastonbury has introduced an exclusive DIRTEA Functional Mushroom Menu available throughout the hotel. Including an Espresso Martini, Wellness Elixirs and hot drinks made using DIRTEA’s functional mushroom powders and Super Blends which offer natural health-boosting properties, the introduction of DIRTEA will help guests to thrive and survive Glastonbury this year.

The number one mushroom brand online, DIRTEA is the UK’s leading Mushroom Tea, Coffee, Hot Chocolate and Super Blend offering. Purely extracted from the fruiting body of the mushroom, 100% organic, and vegan, the DIRTEA range offers transformative health and wellbeing benefits, naturally improving immunity, enhancing focus, boosting brain power, as well as restoring a sense of calm, with delicious daily drinks which optimise your health and wellbeing.

The Pop-Up Hotel will also retail the full DIRTEA range in the spa area and at reception, with DIRTEA designing a new tin for their recently launched Turkey Tail Mushroom Powder to celebrate the partnership.

“Bringing functional mushrooms to Glastonbury has long been a goal of ours”, says Andrew Salter, Co-Founder of DIRTEA. “We’ve made it our mission to showcase functional mushrooms to health-conscious consumers on a large scale and partnering with the Pop-Up Hotel to retail and launch an exclusive menu allows us to do just that. As a company, we’re passionate about giving people the tools they need to naturally enhance their wellbeing, and we’re thrilled to be able to extend our network of partners to further empower people to take control of their health and experience the healing and functional benefits mushrooms have offered ancient cultures for centuries.”

Mark Sorrill, Managing Director of The Pop-Up Hotel, comments: “For 2023, we’ve been busy creating our most unforgettable guest experiences so that The Pop-Up Hotel guests can really unwind, relax, and enjoy their stay while joining in all the Glastonbury festivities. We’re over the moon that we’re able to add DIRTEA to a stellar lineup of partners all looking forward to another glorious Glastonbury this month.”

Established in 2011, The Pop-Up Hotel concept blends the thrill of glamping with all the comfort, service, and facilities you’d expect from a luxury boutique hotel for a Glastonbury Festival experience to remember.

For further information on the DIRTEA range visit www.dirteaworld.com.



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